A guideline to hiring an SEO company – Be aware of deceptive practices.
Throughout the decades we have been in business, we have seen many factors that have evolved with regard to the effectiveness of Search Engine Optimization, web design, marketing and how that determines your page rank on the major search engines. We spend on average anywhere from 30 to 100 hours per month on each client’s online marketing and the marketing of the top key words and key phrases for their business and industry. Most of this is done manually by our hands-on experts in the field. When we talk with prospective clients to discuss their marketing interests we hear some shocking things on a consistent basis that need to be discussed.

There is rampant deception in this industry that needs to be addressed and that you as a business owner need to be aware of when you are hiring a marketing company that provides SEO, Link Building and Social Media Marketing. Let’s take a look at the SEO aspect of an online marketing campaign. A Must Read SEO Article for CEOs!

Social Media Marketing and it’s powerful reach
Few companies are using social media marketing to it’s full extent. Many think they have done their job by creating a Facebook Fan Page and posting news on it everyday, gathering a modest following, posting a video, putting “Like” links on their website etc. That is nice but you are not promoting and networking your business.

Facebook is approaching 1 BILLION users. What happens when you promote to 1,000 people that “Like” your fan page… Answer – each user has approximately 100 friends – your promotion reaches 100,000 people, of which many can help network your brand, purchase your product or service, and virally spread the word or pass on an important source for information. That is where we come in. We specialize in Social Media marketing, SEO marketing and diligently work the social media accounts of our clients for as little as $295 or a Full Marketing Plan with SEO, Viral, PPC, Geo, BL, and authorative communications from $895 per month. We give you expert daily SEO and a complex marketing plan each day to promote your website and web presence on Social Media and search. The returns are absolutely remarkable. What most CEOs do not realize is that Facebook is becoming a Search Engine / Social site / Community and advertising power house! We predict that within the next decade Facebook will challenge Google in searches and as a one stop communication and information source. Now is the time to start your marketing efforts on the world’s largest marketing platform. Let’s take a closer look… What you Need To know!

The 11 Deadly Sins of Search Engine Optimization

(Common mistakes and misconceptions about search optimization and marketing)

There is so much misinformation floating through the internet regarding search engine marketing and optimization that it’s important to shed some light on a few common errors and misconceptions. The following list highlights some of the most critical issues involved in determining the success or failure of a web site’s search engine optimization and marketing strategies.

CONTENT AND SEO by A Work Of Art SEO Team

Creating text for the pages on your website is important for communicating to your page viewers and your market. A more important task is recreating all that text as optimized for the search engines.

In doing so, the SEO team’s Creative Writer will take all the SEO research and data and infuse it into the website’s original text so that it marries well and blends right into the language. There are many steps beyond that which must be taken to refine the SEO Ready text. An example would be shifting the emphasis of a sentence or changing the usage of a key word to reflect another meaning. Many of us call it story telling while guiding the robots through the story. A page with many keywords and phrases dumped into lots of text is not SEO ready.

A well expressed and creative SEO CW is so valuable to the process of getting a web page or web site ranked high, and the Text SEO Ready. You must have well constructed text that relates well to the subject on the various web pages with an underlying understanding of the SEO goal and how to maintain it’s importance. Now that you have SEO Ready Text throughout your website, you need to integrate the links, tags and other elements that support the text and do it consistently throughout the website. It can be tempting to implement Alt tags without regard to usage in their relationship with the text. So consistency is important throughout the optimization. An over emphasis on the wrong formula and you can hurt your results. The mind best suited for the task is a logical, creative and thorough one. Common sense comes to mind as well. I have seen many professionals have such a chaotic recipe for correctly optimizing text and that failure can severely delay the trend of improved search results. Thanks for you interest! A Work Of Art, Inc. a Fort Lauderdale Web Design company is here to provide our 20+ years expertise whaen you are ready!

Author – David Nagle