Branding your product or service is essential to successful marketing plans A Work Of Art will provide your business.
A Work Of Art, Inc. will analyze the way you have implemented your brand throughout your website and marketing materials as well as online social media and advertising. Your logo, slogan, visuals, and content should work in harmony to convey a powerful memorable message that your customers should take with them. It also serves as a confidence builder that you have established your product line in a meaningful way and take pride in your brand.
How often have you said "hand me a Kleenex" or "Google it"? Brands not only help your customers identify with your product but give them confidence that it will serve them in the capacity they need and that it is superior to poorly branded products from competitors. In essence, branding tells people that what you are selling works better than the rest.
The slogan should make a direct connection with what you are providing and what it can do. We created a branding campaign for a Medical Records Software that replaces paper charts for doctors using the slogan "It's Off The Charts!" This tells medical professionals what the product does and how it is more powerful than the other EMRs. When we created a slogan for Toyota Prius - "Prius Owners Kick Gas" - that tells the consumer that the car not only exudes style but that it has the most economical MPG! This is the effectiveness of slogans in branding. The visual should reinforce that, enablingthe slogan and logo or promotional visual towork in unison to enhance each other and the message.
SEO in branding is another important aspect of what we do with link building and online marketing. The last couple of algorithm updatesput emphasis on anchor text containing your brand. The more your brand appears throughout the internet, the more powerful your rank placement is. Keep in mind that when consumers make referrals or recommendations they almost always need a brand to talk about. For all of these reasons, we take branding very seriously when we design your website, market your company, or create an advertising campaign or strategy for our clients.
Call A Work Of Art today and let us give you a free assessment of your current branding efforts and let us develop something that will take your product line to the next growth level.