Search Engine Optimization vs Pay Per Click

For any business, the goal is to be found when potential customers search on Google, Bing or any other search engine for their services. There are two ways which have shown to be beneficial in order to be found. One is the natural way and one involves paying. SEO which is short for Search Engine Optimization is about getting your website to rank on the first pages of the search engine organically. PPC or Pay-Per-Click is when a business pays to have an ad placed on relevant search result pages that match the keywords a user is searching for. Each one has its pros and cons, but which one is right for your business? Refer to the infographic in order to learn more about the differences between SEO and PPC. For more information, contact AWOA, a leading SEO company in Fort Lauderdale.