Social media is a great marketing tool that many businesses benefit from. Different social media platforms have different goals. Social media sites such as LinkedIn are more business oriented, while other sites such as Facebook aim to promote social sharing. Businesses can use a single social media platform to reach out to new clients or they can use a combination of social media platforms to increase the effectiveness of their social media campaign.
Regardless of the number of social media platforms a business is on, the fact remains that social media has the power to change businesses. It can help business owners reach more customers, which in turn can increase profits. If you doubt this fact, you simply need to look at the statistics regarding social media. Social media has made it possible for updates and posts that have gone viral to reach more people in a shorter amount of time. The following infographic gives examples of times that social media has helped spread the news.
Author - David Nagle