Web Design and SEO specialists in Fort Lauderdale, Florida provide international SEO, Social Media Marketing.
SEO for international companies or businesses here in America or abroad that have a global market need horizontal SEO strategies. Our 24 years in business as a Florida Web Design, SEO and Social Media Marketing company witha large international population has attracted a global client base and we provide international internet marketing services to our suite of marketing solutions. The new service focuses on the specific needs of companies that market their services globally to a broad base of customers, and is designed to overcome the challenges that typically accompany such efforts.
The internet is incredible for its ability to give companies truly global reach but at the same time, there are many obstacles that make it challenging for companies to truly market to an intercontinental and geopolitical base. Search engines try to focus results geographically, and customers search parameters involving location can limit their visibility unless you understand the algorithms and properties of international SEO.
International internet marketing allows companies to reach their intended audience more effectively through strategies that include broad local search engine optimization strategies, social media marketing on international social media websites and networks and powerful marketing and advertising campaigns that are dedicated to the algorithms of local searches based on the geographics of the market and the client’s places of business. We have been attracting clients from various countries such as the United Kingdom, Australia, Russia and South America because our success has been outstanding with regard to global Search Engine Optimization and Social Media Marketing.
There are other things to consider before SEO such as web design and language. Translation must be done manually and we can translate up to 25 different languages and their dialects. Never trust those goofy translation websites that automatically translate English to another language. You will have a disaster on your hands and very confused audience who thinks you are completely illiterate or one heck of a bad speller! Have you ever gotten nonsensical form responses that leaves you scratching your head saying “Why did they even bother… I can’t even understand what they are trying to say. Also design is important if you are focused on a certain country. Great Britan has a more conservative culture and you design has to appeal to that society. Russia loves a predominantly dark rich scheme with red, gold and green. One must really understand culture and geopolitical aspects of a region to effectively communicate with your market.
On the technical side their a many aspects of SEO and web development we employ such as rel=”alternate” hreflang=”x” tags, server location, domain suffix, and multiregional / multilingual and monetary conversions. Developing a website in multiple languages and domain suffixes can hurt your ranking if viewed as duplicate content so you have to understand how to simplify your site structure and strategy online to achieve what you want without offending the search engines! Many SEO companies tend to overcomplicate things and end up confusing the search engines with too many instructions and needless coding. The bottom line is you want to achieve the objectives of the website’s purpose, implement proper international SEO and Social Media Marketing and be ranked on page one in every international demographic.
Author - David Nagle