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How to build a killer website

Having a website for your business is no longer an option. As more and more consumers turn to the Internet as their primary means of finding information about products and services, Florida businesses, even small local ones, need an established web presence to attract customers. If you’ve looked at business websites, chances are that you’ve seen some pretty horrible ones. Sites with confusing designs and broken links will only turn off prospective customers. Having a website that turns customers away is even worse than having no website at all. When it comes to web design, Fort Lauderdale and other Florida businesses need design professionals they can depend on for attractive websites that are user-friendly.

Why the Web?

The Internet has taken the place of the phone book as consumers’ primary tool for finding the products and services they need. According to Fleishman-Hillard, 89 percent of consumers use a search engine such as Google or Bing to find information on products and services before making a purchase. However, search engines aren’t the only way consumers are researching businesses online. About 62 percent of consumers use social media sites to research businesses. Even most business to business purchases are starting online these days. About 70 percent of enterprise business purchases begin with a web search. The evolution of mobile web technology is only serving to accelerate the trend. Now, a majority of consumers can use their smartphones to find nearby restaurants, mechanics, retail stores, and more. Not having a website puts you at a significant disadvantage to competitors that have already established an online presence.

Elements of a Good Website

It’s not enough for a business to just have a website, businesses also need to ensure that their websites are easy-to-navigate and provide useful information. The website doesn’t have to be complicated and filled with complicated graphics and informational tools. All that a good website needs to do is provide important information that consumers would need to make decisions about purchasing your goods or services. Poorly designed business websites are a huge turn-off to consumers. According to Econsultancy, 40 percent of people will abandon a website if it takes more than three seconds to load. Retina-burning, garish colors, and hard-to-read type are also perceived negatively by consumers. Sites need to be visually attractive and industry appropriate. For instance, a website for a law firm will look a lot different than a website for a daycare. Businesses need to hire web design firms that will take the time to get to know their business and create a site that reflects that company’s personality and the image it wishes to portray.

When hiring a firm to oversee web design, Fort Lauderdale businesses should keep the following design elements in mind:

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