SEO Case study 4 - B2C company: Budget of $1,000 per month

This home improvement client operates in the state of Florida. They had an enormous Pay-Per-Click budget which they relied on for new business. They requested a free consultation with us to discuss how they could gain more business organically and ultimately reduce or eliminate their PPC expenditures. We redeveloped and restructured their website, optimized it and created a great deal of useful and unique content and began marketing their site through SEM and SMM. Gradually over the span of 7 months they were able to greatly reduce their PPC budget as we discovered that new traffic and leads were increasing through organic clicks. Eventually 90% of their conversions and click throughs were coming from the organic search positions we achieved. They are ranked on page 1 #1 through page 1 #5 for all of their key phrases.

This chart shows increase in organic search traffic (Green), Referral traffic (Blue), and PPC traffic (Orange)

In 2014 our B2C client has reduced their PPC campaign by 80% and their business in increasing market share faster while spending less for clicks. This is a testament to the fact that for many businesses organic search results produce more click throughs than paid search. The remaining PPC budget is more effective as it is managed closely on a daily basis and the money is spent wisely with far less waste.